Diaper Commercial Diatribe

I studied advertising in college. I graduated with a degree in the field. I dreamed of being an exec at a downtown ad agency, the powersuit, the business trips, the late nights, the big fat paychecks, the whole works. Clearly, it never worked out as I didn’t have the talent, motivation or experience for it, nor did I end up moving to an urban area where such things were possible, but there was a time in life where advertising was my dream. So the following facts may shock you.

1. I have never watched Mad Men.

2. I hate commercials.

I have no excuse for the first one. I know I would probably love it, but I have so many shows on my docket I just don’t have the room to add another. That, and it’s so passé I feel lame jumping on the bandwagon now.

The second, well, I wanted to work in print anyway. But DVRs have ruined commercials for me. You know how much more TV you can watch in an evening when you can fast forward through all that bullshit? The majority of ads are pandering, stupid and lolsexist anyway.


A Huggies Snug and Dry commercial irritated the shit out of me last night.

Let’s give our new diaper the ultimate test.

Nap time. After a big feeding.



Oh heavens to Betsy, no, not DAD! Anyone but that guy! That diaper will leak for sure!


Have we given Dads the haha you suck at childcare schtick for so long that now diapers can morph their superpowers when they sense Dad is in charge? POO EVERYWHERE. Suck on that, Daddy-O. We don’t take kindly to folks like you.

Have we failed to give Dads credit for being able to handle the tasks of diapering and now we just assume that they’ll do it wrong and decide to shame them for 30 seconds on TV? PEE EVERYWHERE. Try explaining this one to Mom, dude.

Do we just exclude the fact that many Dads out there may actually ENJOY raising their children and look forward to the opportunities they get to feed, nap, bathe, cuddle, whatever with their kids? VOMIT EVERYWHERE. You really thought you could defeat me, you fool.


This is no longer a Mommy’s domain. I fully expect my husband to take care of his share of the duties (doodies?) and I think he is looking forward to it. This was his idea, after all. Can we just stop pigeonholing fathers as being complete dolts when it comes to babies? We all know I don’t know what the f^#& I’m doing so why should I be exempt?

So I will probably not be buying Huggies. Your advertising failed, suckers.

Don’t even get me started on that godawful “Poop, There It Is” blowout contest commercial. What company is that? I won’t be buying from them either. #vomit


18 thoughts on “Diaper Commercial Diatribe

  1. 1) I actually don’t like Mad Men. I know it’s in a certain time period and as such should take it with a shaker of salt but man it is still irritating to watch.

    2) Don’t get me started on the apparent assumed incompetency of dads around the house in commercials. LOLOLOLOLOL MOM PROVIDES ALL THE FOOD AND ALL THE CLEAN CLOTHES AND ALL THE DIAPERS DAD IS SUCH A LOVABLE USELESS LUNK.

  2. But dads are such loveable idiots! None of us could possibly know what we’re doing! Ever! And diapers?!? Woman’s work! Exclamations!

    Admit it–this post was an excuse to use that picture.

    • Oh, please. You can’t play that card in the slightest. I read your blog. I know your true feelings.
      And sadly, while I would have written a blog around that photo, it was a last minute addition. A hilarious last minute addition.

  3. I don’t get it at all either. It makes me so mad when people defer to this ridiculous assumption that fathers are adorable retards who can’t be expected to do anything properly in terms of child-rearing.

  4. I hate that commercial with a fiery passion. But I have accepted this sad truth. Huggies kind of rule. Pampers smell really disgusting. And Luvs quite literally do not work worth a shit. 7th Generation are Sahweet but u can’t grab a pack at the grocery store. Sigh. I’m such a sell out.

  5. So I got an answer from Huggies. It’s not 100% clear, but I think they’re trying to say they were showing loving and somewhat neglectful dads not because they like making fun of dads, but because parents are loving and sometimes neglectful.

    Truth is, Huggies have a history of featuring involved dads, so I’m happy to give them a pass on that one.

    (Here’s my wall post, followed by their response. I included your post there.)

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